What is it?
The Interaction Design Kit takes a novel approach by combining storytelling elements into an analogue storytelling framework for interaction designers and digital strategists. It consists of a narrative working surface (poster) and archetype-based characters (method cards). There are basically two theories that this Kit builds on: First, the concept of "Archetypes" introduced by psychiatrist and psychotherapist Carl Gustav Jung. Archetypes are universal patterns that derive from the collective unconscious. Today, those archetypes are used in many contexts, e.g. in marketing to create brand personalities. Second, Christopher Vogler’s "Hero’s Journey" based on Campbell’s observation. Today, many hollywood screenwriters successfully used and still use it as their guide to tell their stories.
How does it work?
The idea is super simple:
Designers map out the user experience based on the dramaturgy of a hero’s journey and find a narrative path.
Then different archetypes will go through as interaction partners and define the product's unique personality.
And the happy end is, that the user overcomes his fears, gets stronger and understands the value of the solution.
Why is this important?
When you think of the Evernote app, does the image of the “Magician” come to mind? Does the blog app Medium conjure up the “Explorer”? Are there similarities between Tinder and the “Lover”? If the way we design interactions are right and archetype-based, these characters can spring to the mind as part of the identification of an interactive product.
Interactive media systems have their own personality in user's unconscious perception. Today there are no tools available to interaction designers that are tailored to help them design an application’s character.
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A half-day workshop with max. 20 participants includes three Interaction Design Kits.
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On the record
"Learned a lot from Enes Ünal about how to combine UX Design with Archetypes and Hero Journeys. His Interaction Design Kit is full of deep thoughts."
Daniel Szabó de Bucs
"Working with him is exciting because he always has something new and unexpected to bring to the table that steers and pushes thinking."
Product Owner, Deutsche Bahn
"UX-Experte Enes Ünal hat ein Muster gefunden, dass so einfach zu implementieren und gleichzeitig so wirkungsvoll ist."