Interaction Desingn Kit

How about turning
users into heroes?

The Interaction Design Kit by Studio Ünal is a storytelling approach to create heroic user journeys and archetype-based interactions.

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or scroll down to unleash your inner storyteller ↓

Interaction Design Kit

What is it?

The Interaction Design Kit takes a novel approach by combining storytelling elements into an analogue storytelling framework for interaction designers and digital strategists. It consists of a narrative working surface (poster) and archetype-based characters (method cards). There are basically two theories that this Kit builds on: First, the concept of "Archetypes" introduced by psychiatrist and psychotherapist Carl Gustav Jung. Archetypes are universal patterns that derive from the collective unconscious. Today, those archetypes are used in many contexts, e.g. in marketing to create brand personalities. Second, Christopher Vogler’s "Hero’s Journey" based on Campbell’s observation. Today, many hollywood screenwriters successfully used and still use it as their guide to tell their stories.

How does it work?

The idea is super simple:

Designers map out the user experience based on the dramaturgy of a hero’s journey and find a narrative path.

Then different archetypes will go through as interaction partners and define the product's unique personality.

And the happy end is, that the user overcomes his fears, gets stronger and understands the value of the solution.

Interaction Design Kit

Why is this important?

Alyssa Long



Jonathan Foster



Kiara Taylor



Elijah Rhodes



Anita Gonzalez



Adrian Sosa



When you think of the Evernote app, does the image of the “Magician” come to mind? Does the blog app Medium conjure up the “Explorer”? Are there similarities between Tinder and the “Lover”? If the way we design interactions are right and archetype-based, these characters can spring to the mind as part of the identification of an interactive product.

Interactive media systems have their own personality in user's unconscious perception. Today there are no tools available to interaction designers that are tailored to help them design an application’s character.

Interaction Design Kit

Want to know more?

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A half-day workshop with max. 20 participants includes three Interaction Design Kits.

Some awesome workshop participants

Deutsche Bahn bitfuel Candylabs Deutsche Welle
Hochschule Darmstadt SYZYGY Turkish Airlines Zühlke

As seen in/at

Design made in Germany PAGE Magazin Absatzwirtschaft etailment
Toolfest webinale UXcongress NODE Festival

On the record

"Learned a lot from Enes Ünal about how to combine UX Design with Archetypes and Hero Journeys. His Interaction Design Kit is full of deep thoughts."

Daniel Szabó de Bucs
Innovation Consultant

"Working with him is exciting because he always has something new and unexpected to bring to the table that steers and pushes thinking."

Joel Martinez
Product Owner, Deutsche Bahn

"UX-Experte Enes Ünal hat ein Muster gefunden, dass so einfach zu implementieren und gleichzeitig so wirkungsvoll ist."

Frank Puscher

Interaction Design Kit

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